Our Brand

timeless classics with a modern edge

ERLŪM Alpaca is a California based knitwear brand that specializes in handcrafted alpaca knits. Founder and sweater aficionado Kimberly DeVos-Brooks launched ERLUM in Fall 2015, focused on the concepts of timeless style, expert craftsmanship and a commitment to respect people, animals and the environment. This ultra-luxe label has a level of refinement that only comes with experience- ERLUM is the culmination of over sixteen years spent designing alpaca knitwear and another two years thoughtfully building this new brand.

The name ERLŪM (pronounced heir-loom) represents the principle of heirloom quality clothing that is made to last. ERLUM aims to create garments that outlast trends and stand the test of time, the antithesis of the fast fashion industry. Our design team takes inspiration from classic icons whose style still feels modern today.

When you purchase an ERLUM, you are investing in the highest level of quality and craftsmanship. All products are ethically handmade in Peru, one at a time, by knitters whose families have worked with alpaca for generations. These garments carry a life within them, each one having been touched at one time by the hands of alpaca farmers, fiber processors, knitters and finally the ERLUM customer.
  

WHY ALPACA?

When it comes to softness, alpaca is on par with cashmere, and more rare. For every three tons of cashmere harvested, only one ton of alpaca is gathered. Compared to wool, alpaca is warmer, stronger, and more insulating.

Alpaca fiber produces lightweight yet warm, long-lasting, hypoallergenic, luxuriously soft clothing. It is also a green textile, naturally organic and highly sustainable. Alpacas and their fiber are both extremely gentle on the environment. Their fleece is shorn annually and comes in 28 beautiful, lustrous, undyed natural shades.

When someone experiences alpaca for the first time, they generally feel like they have found something unique and special-- and they most certainly have.