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10 Things to Love (& Know) About Alpaca

1. It’s really softAnd by that we mean its downey soft. There are two types of alpaca - Huacaya (pronounced Wuh-kai-ya) and Suri (pronounced Sir-ee, yes, like Suri Cruise!). Huacaya makes up the bulk of the alpaca population worldwide (about 92%*) and is short, crimpy like a flat spring, dense
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Behind the Scenes: AW/15 Photoshoot

For ERLUM's first official photoshoot, we headed to downtown LA to shoot at The Moon & Co, a downtown loft turned creative space and photography studio. With its high ceilings, massive windows, and carefully curated vintage-meets-modern decor, it was the perfect s
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