Erlum Alpaca + Dallas Shaw
Our co-founder Brianne Cain is a long-time fan of fashion illustrator Dallas Shaw, so of course we were beyond flattered when Dallas personally reached out to us over a year ago. She was in the middle of writing and illustrating her first book, The Way She Wears It, and wanted to feature Erlum Alpaca among her favorite brands. Since then, we have anxiously anticipated the release of Dallas' book and looked forward to seeing how everything would come together.
The Way She Wears It, a highly visual lookbook and guide to defining your personal style, hit bookshelves this spring and to help celebrate the launch, we collaborated with Dallas on a sweater giveaway. One of the most unexpectedly fun parts of launching and growing this brand has been meeting and collaborating with so many incredible women. Here are some photos of our sweaters featured in The Way She Wears It: