ERLUM Inspiration: The Minimalist Paintings of Agnes Martin

In gathering the initial inspiration for upcoming collections, we try to open ourselves to a variety of influences, not only looking at the world of fashion, but at everything from films to cities to art. This spring, we're already dreaming of future seasons and finding endless inspiration in the mi
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Alpaca Care: Laundering Dos and Don'ts

As a brand, we are focused on helping to create a more sustainable world, especially exploring what this looks like within the fashion industry. Our name, ERLŪM (pronounced "heir-loom",) reflects our desire to create garments that hold a personal meaning and are made to last. One of our goals is to
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Behind the Scenes: AW/15 Photoshoot

For ERLUM's first official photoshoot, we headed to downtown LA to shoot at The Moon & Co, a downtown loft turned creative space and photography studio. With its high ceilings, massive windows, and carefully curated vintage-meets-modern decor, it was the perfect s
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