Blog

10 Things to Love (& Know) About Alpaca

1. It’s really softAnd by that we mean its downey soft. There are two types of alpaca - Huacaya (pronounced Wuh-kai-ya) and Suri (pronounced Sir-ee, yes, like Suri Cruise!). Huacaya makes up the bulk of the alpaca population worldwide (about 92%*) and is short, crimpy like a flat spring, dense
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Julia Engel in Erlum Alpaca

One of our very favorite bloggers, Julia Engel of Gal Meets Glam, was seen wearing our Grace Fair Isle Turtleneck sweater in her Instagram story. We loved seeing one of our favorite styles worn by Julia, and are crossing our fingers that it will make more appearances in the future!
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Erlum Alpaca + Caroline Rooney

Bay Area stylist, Caroline Rooney, has been a supportive friend and fan of Erlūm since the brand's early days. We were honored to find out that Caroline chose to wear our cropped Olivia Aran sweater for some head shots with photographer Emily Scott. These gorgeous, natural images of C
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Erlum Alpaca + Dallas Shaw

Our co-founder Brianne Cain is a long-time fan of fashion illustrator Dallas Shaw, so of course we were beyond flattered when Dallas personally reached out to us over a year ago. She was in the middle of writing and illustrating her first book, The Way She Wears It, and wanted to feature E
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Erlum Alpaca + Stacie Flinner

We so enjoyed partnering with interior designer and travel blogger, Stacie Flinner, last month. She and her husband are currently spending a whole year traveling around the world together. Envy-worthy, right? Well we were so pleased to see that she chose to bring our cropped Olivia Aran
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Kelly Rutherford in Erlum

Last month, Gossip Girl actress Kelly Rutherford was spotted wearing our Bardot cardigan on Instagram. Kelly is such a beautiful lady inside and out, truly a modern day #ErlumMuse. We're so honored that she's a fan of Erlūm!
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